Compose and manage posts
Write one message for several accounts, and work with a post from draft to published.
The compose wizard#
Social Marketing → Compose Post writes one message and creates one post per selected account.
| Field | Meaning |
|---|---|
| Template | Pick one to prefill the message, image, link and hashtags. |
| Message | The text. Required. |
| Image and Link | Optional. |
| Hashtags | From the hashtag library. |
| Campaign | Optional. Attaches every generated post to it. |
| Accounts | One or more. Required. |
| Scheduled Date | When to publish. Leave it empty to save drafts. |
What state the new posts get depends on the date and on who you are:
| You set a date? | You are a… | The posts are created as |
|---|---|---|
| No | anyone | Draft |
| Yes | Manager | Scheduled |
| Yes | User | Pending Approval |
When it finishes, the wizard opens the list of the posts it just made.
The post form#
Open any post from Social Marketing → Posts. The buttons in the header change with the post's state.
| Button | Shown when | Who | What it does |
|---|---|---|---|
| Submit for Approval | Draft | Anyone | Moves to Pending Approval. A scheduled date is required. |
| Schedule | Draft, Pending Approval | Manager | Schedules immediately, skipping approval. |
| Approve | Pending Approval | Manager | Moves to Scheduled and records who approved and when. |
| Reject | Pending Approval | Manager | Returns to Draft and posts a note in the chatter. |
| Publish Now | Draft, Scheduled, Failed | Anyone | Tries to publish immediately. |
| Reset to Draft | Pending Approval, Scheduled, Failed, Cancelled | Anyone | Back to Draft. |
| Cancel | Any except Published, Cancelled | Anyone | Moves to Cancelled. |
| Duplicate | Always | Anyone | Creates a copy as a fresh draft and opens it. |
| Generate with AI | Not Published or Cancelled | Anyone | Asks n8n to draft the message and hashtags. |
Caution
Publish Now is not restricted to Managers in the current version. Approval governs scheduling; it does not stop a User pressing Publish Now on a draft. If you need approval enforced before anything goes out, use the AI Growth Workforce, whose publishing gate does exactly that.
Message, image, link and hashtags#
- The title is filled from the first 60 characters of the message if you leave it empty.
- Insert Hashtags into Message appends the selected hashtags, as
#name, to the end of the message. - Picking a Template replaces the message, image, link and hashtags with the template's.
- A yellow banner appears when the message is over the platform's guideline: "This message is N characters, over the M character guideline for this platform." It warns; it does not block.
Engagement#
Published posts carry counters: likes, comments, shares and clicks, and a Total Engagement figure that adds them. They are read-only in the form. They are filled by n8n when it reports results, or by your own integration.
Chatter and activities#
Posts have a chatter and activities. Changes to the message, account, campaign, scheduled date, state and AI status are tracked, so you can see who changed what.
Views#
Social Marketing → Posts opens the same posts in six views. Switch with the icons at the top right.
| View | Best for |
|---|---|
| Kanban | The pipeline, grouped by status. |
| List | Scanning and filtering. Failed posts are red and cancelled posts grey. |
| Calendar | The content calendar by scheduled date. |
| Pivot and Graph | Performance: engagement by account, campaign or platform. |
| Form | Editing one post. |
Filters on the search bar: Draft, Pending Approval, Scheduled, Published, Failed. Group by Account, Campaign, Platform or Status.
Social Marketing → Reporting opens the graph and pivot directly.