Visitor Analytics, UTM Tracking, and Conversion Dashboards

1. Overview & Business Value#

Track website visitor journeys from first click to completed purchase using Nehabi's native privacy-friendly analytics suite.

1. Analytics Dashboard Metrics#

• Unique Visitors & Pageviews: Daily, weekly, and monthly traffic volume.
• Top Traffic Sources: Organic search, social media, direct URL, referral campaigns.
• Cart Abandonment Funnel: Conversion rate at each step (View Product $\rightarrow$ Add to Cart $\rightarrow$ Initiate Checkout $\rightarrow$ Complete Payment).

{screenshot:nehabi-analytics-funnel-dashboard}

2. Connecting Google Analytics 4 (GA4) & Meta Pixel#

Enter your GA4 Measurement ID (G-XXXXXXXXXX) or Meta Pixel ID in Website → Configuration → Settings → Analytics to enable external attribution tracking with zero custom coding.

2. Prerequisites & Access Permissions#

• Required Modules: website, website_sale, smart_backend_theme
• Security Access Groups:
  • Website Designer (Technical ID: website.group_website_designer)
  • eCommerce Manager (Technical ID: website_sale.group_website_sale_manager)
• Master Data Dependencies: Established product catalog, defined multi-currency pricelists, and configured payment provider keys.

3. Step-by-Step UI Execution & Verification#

Step 1: Navigating to the Nehabi Management Interface#

1. Access your SmartERP portal at https://smarterp.et/odoo.
2. Open the main App Switcher and select Website.
3. Click the Go to Website button on the top-right control bar.

{screenshot:85-visitor-analytics-and-conversion-tracking-step1-navigation}

Step 2: Executing Configuration and Publishing#

1. Select the target page or e-commerce setting.
2. Apply layout adjustments or parameter modifications.
3. Verify live presentation across desktop and mobile viewports.

{screenshot:85-visitor-analytics-and-conversion-tracking-step2-verification}

4. Advanced Configuration Points#

• Scheduled Crons: website.ir_cron_sitemap_generator regenerates XML sitemaps every 24 hours.
• Multi-Website Support: SmartERP supports multiple independent websites running off a single database with dedicated domains.

5. Comprehensive Troubleshooting Matrix#