Multimodal Campaign Copywriting & Social Publishing Copilot

1. Overview & Business Value#

The Campaign Copywriting Copilot crafts high-converting marketing content for email newsletters, SMS broadcasts, and social media channels (LinkedIn, Telegram, Facebook).

1. Key Capabilities#

• Bilingual Output: Fluently generates marketing prose in English and Amharic.
• Brand Alignment: Enforces Ashewa brand guidelines and corporate tone of voice.
• Multimodal Visual Prompts: Generates optimized text prompts for Imagen 3 and Veo video generators.

{screenshot:ai-marketing-campaign-composer}

2. Workflow Runbook#

1. Navigate to Marketing → Campaigns → AI Copywriter.
2. Enter campaign objective and target audience.
3. Review generated variants and schedule automated distribution.

2. Prerequisites & Security Access Groups#

• Required Modules: muk_ai, muk_mcp, smarterp_ai_suite
• Security Group: Ashewa AI / User (Technical ID: muk_ai.group_ai_user)
• Master Data Dependencies: Configured AI provider credentials, active system prompts, and departmental cost centers.

3. Step-by-Step UI Execution & Verification#

Step 1: Navigating to the Operational Interface#

1. Log into your SmartERP instance at https://smarterp.et/odoo.
2. Open the main App Switcher and select Ashewa AI.
3. Select the operational workspace corresponding to this agent suite.

{screenshot:74-automated-campaign-copywriter-and-multimodal-step1-navigation}

Step 2: Executing Agent Actions#

1. Review agent prompts and execution parameters.
2. Trigger the scheduled or on-demand workflow action.
3. Validate output in the generated operational log.

{screenshot:74-automated-campaign-copywriter-and-multimodal-step2-execution}

4. Advanced Configuration Points#

• Scheduled Crons: muk_ai.ir_cron_agent_health_check runs every 30 minutes.
• Multi-Company Isolation: Multi-company record rules ensure agent context is isolated to Company 1 (Ashewa Technology Solutions S.C.).

5. Comprehensive Troubleshooting Matrix#